The Fashion Design Council of India (FDCI) will dedicate the first two days of the upcoming Amazon India Fashion Week, in association with Maybelline New York Spring-Summer ‘17, to the power of Indian Handlooms and Textiles. To capture and continue the handloom legacy of various regions of India, 23 style gurus will showcase their designs, interpreting the myriad possibilities the sector offers, on the first two days of the five-day spectacle, to be held from October 12th-16th at the NSIC Grounds, Okhla.
Handlooms are the largest employer in India after agriculture and the beauty lies in the fact that each region boasts of an indigenous textile, which is brilliant and unique in more ways than one. Assisting this quiet revolution, the FDCI’s fashion brigade is gearing up to add pizzazz by crafting ensembles with a soulful flavour. These include, Abraham & Thakore, Anavila, Anita Dongre, akaaro by Gaurav Jai Gupta, Krishna Mehta, Payal Pratap, Rina Dhaka, Samant Chauhan, Pinnacle by Shruti Sancheti, Urvashi Kaur, and Virtues by Viral, Ashish & Vikrant.
Sunil Sethi, President, FDCI said, “The languishing handloom sector has been resuscitated by the #iwearhandloom campaign started by Textile Minister Smriti Irani. In continuation with this, FDCI and its designers, are making a difference in preserving the heritage of the country through our conceptual shows. This edition is our earnest attempt to merge the past, present and future through meaningful initiatives.”